Home' Community Care Review : CCR Jan Feb 2016 Contents Homesharing: a
MORE THAN 100
gathered in Melbourne
in November to examine
programs can support
older people and people
with a disability to
live independently in
The concept, first
introduced in Australia
in 1997, matches householders who could benefit from
help in the home and companionship with people prepared
to lend a hand in return for affordable accommodation.
The two-day world congress heard from policymakers,
leading demographers and homeshare practitioners and
participants. In his address, Victorian Minister for Housing,
Disability and Ageing Martin Foley announced the State
Government would pilot the homeshare model in public
housing in 2016.
World congress coordinator and Homeshare Australia
(HANZA) committee member Beris Campbell called the
announcement “extremely significant”.
“One of the key objectives of the congress was to
convince Australian policymakers of the value and cost-
effectiveness of homeshare both as a means of preventing
dependency and as a housing solution.
“The minister’s announcement acknowledges that
homeshare offers governments an innovative way to
support sustainable tenancies for vulnerable and elderly
tenants,” she said. View congress presentations at:
overnment reforms to the home care sector to be
introduced from February 2017 will create a more
significant and larger scale disruption than the impact
ridesharing application Uber is having on the taxi industry, the CEO
of the sector’s largest private provider has said.
Jason Howie, CEO of KinCare, described the end of the Aged
Care Approvals Round and allocation of home care places direct to
consumers as the “mother of all disruptions.”
He said the importance and impact of the changes on the
industry could not be overstated, as services would now be made to
compete for customers in an open marketplace.
“This is not just an incremental change that has been proposed
by the Federal Government across the aged care system, this is a
fundamental disruption. It is a paradigm shift and there is no part
in an organisation that doesn’t need to be reconsidered in view
of the next 10 and 15 years,” Mr Howie told the Getting Ready for
Increased Consumer Control conference in late November.
The reforms, first announced in the May budget, represented
“the biggest opportunity and the biggest threat” facing community
aged care providers and would require organisations to transform
their culture and business models to succeed, he said.
“We can’t find a parallel for this anywhere in the world. This is an
extraordinary change. This is the mother of all disruptions,” he told
the audience in Sydney.
“We’re all familiar with the disruptive service models that have been
arising – the poster boy for that at the moment is Uber ... but what we’re
facing here is not an Uber-type event. This is something much bigger.”
While Uber and Airbnb had significantly challenged their
industries, they had not gained total market share and their influence
on consumer purchasing behaviour was still building. However,
the impact of the 2017 reforms in home care would reverberate
throughout the entire industry, turning it on its head, Mr Howie said.
Organisations would move from competing for a small pot of annual
growth funding allocated by the government to a market system where
any eligible customer with an approved package was up for grabs.
A focus on compliance and contract outputs would shift towards
customer experience and meeting consumer expectations, he said.
“While we weren’t penalised for delivering a bad experience in
the past, we certainly will be in the future, in a big way, and I would
not be surprised to see a significant migration of clients from one
organisation to another in response to that.”
From February 2017, Mr Howie said organisations would no
longer be protected in terms of the numbers of packages they held
and over time only those services delivering a quality customer
experience would thrive.
Home care reforms the
‘mother of all disruptions’
The impact of funding following the consumer will fundamentally transform
organisations and the sector, KinCare chief told a recent community
care conference. LINDA BELARDI reports.
He predicted a very large percentage of current providers would
disappear from the sector within 15 years due to market exits and
Mr Howie said organisations needed to closely review the skill
sets on their boards to ensure they had the right leadership to steer
them into the future. n
Martin Foley announces Victorian
aaa community care review | 41
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