Home' Community Care Review : CCR Nov-Dec 2015 Contents SPONSORED FEATURE
INCREASING VISIBILITY TO PROMOTE
HOME CARE SERVICES
SCC recently boosted its regional home care services by opening
a new shop front in the Central West NSW town of Parkes to
promote these services to the local community. The launch, which
was a first to he held outside company premises, was supported
by a marketing campaign using social media including Facebook.
Another shop front recently opened in Deniliquin in the Riverina.
While no shop front openings are planned for now, the organisation
says there will be more in the future.
Client risk versus duty of care is another issue that has emerged for
the organisation, and involves dealing with clients who want a service
that differs from what can be delivered.
As Potter puts it: "The question for us is do we reorganise our
policies to suit them and CDC, which places choice over risk. For
instance, a client in a wheelchair who is not catheterised was
insistent that she did not want a service during the day to go to the
bathroom which posed a potential risk. We had to negotiate our
duty of care about what was required to maintain her hygiene and
safety. It was resolved when a neighbour volunteered to come in
to assist her that left her with more money for services she felt she
needed or were more important to her."
established in 1970. It is being
positioned as a leading aged care
provider for the next 45 years.
The organisation believes each
person has individual worth, the right to
be treated with dignity and to exercise
autonomy. It promotes recognition of
the value of older people and facilitates
lives of dignity and purpose according
to individual aspirations and needs.
Its home care service is a vital part
of integrated, client-focused service
model. It offers holistic, individualised
support to help people maintain
their independence and quality of life
within their homes.
It was a recipient of the Information
Technology Aged Care Award and the
Better Practice Award for Pastoral and
Spiritual Care Program.
Client case study
Kelvin Gadd is a 70-year-old retirement living resident at Cardinal Gilroy Village. He
suffers from type 2 diabetes and was reliant on a motorised scooter to move around.
Last October after reading about a new day therapy program at Southern Cross
Care in Merrylands, Sydney, Gadd decided to give it a try. Beginning gradually, he
undertook a range of exercise therapies to build up his fitness levels. Eight months
later, he is able to walk unaided on a regular basis. He attends a weekly swimming
group, and catches a bus to men's club events and is also losing weight.
The day therapy program is open to all Southern Cross Care residents, home care
clients and members of the community, aged 65 and over (50-plus for Aboriginal
and Torres Strait Islander community members). The program includes a walking
club, swimming program, diet and nutrition advice plus a range of exercise therapies
including physiotherapy, massage and tai chi. Personal programs are available and
members are invited to contribute ideas for future programs. There are regular guest
speakers presenting on a topics from sleep wellness to coping with depression and
falls prevention. It costs $7 per session with a maximum of $21 a week.
For more information call 0428 030 944.
Southern Cross Care recently carried out a client survey
and early responses show:
• Clients are 'extremely satisfied' with services provided for
• Staff are professional and caring and try very hard to
please the client
• Excellent care and service is provided
• Client comments included: "Keep up the good work -- thank
you" and "The help I receive has made an enormous difference
to my independence, plus I have found new friends."
McMahon says the changes around
CDC and moving aged care to a market-
based model has led to a greater need
for business skills to support the future
development of services. "If your business
is not viable you cannot grow or invest
in the future." He says one of the great
advantages of being a not-for-profit is the
ability to continue to invest in CDC and
use the organisational infrastructure to
leverage its position as a vital provider to
the aged care community. n
Southern Cross Care (NSW & ACT)
45 Barcom Street,
MERRYLANDS NSW 2160
T: 02 9790 9400
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