Home' Community Care Review : CCR May-Jun 2015 Contents SPONSORED FEATURE
Floyd says: "Work for yourself, set your own fees and work hours,
and choose your clients. With the existing system there is no time to
develop relationships but being independent gives the care worker
more responsibility to provide a quality client service, not because it
is their job but because it is their business. With 80 per cent of care
workers in the industry being women, and half employed part-time,
the Better Caring option has to be a very appealing proposition.
"This really is the beginning of a new movement in community
care, led by care workers. People tend to forget it is the care workers
who deliver the care, not the organisation. We are putting the power
back into the hands of workers and consumers. One of my roles at
Better Caring is enabling the care worker to manage themselves as a
micro business, helping them build on their capacities," Floyd says.
But one size does not fit all and not all care worker employees
can or want to make the leap to managing their own clients, as Scutt
explains: "There is a level of responsibility attached when it comes to
self-scheduling, responding to enquiries, deciding on new rates and
understanding the client base. And you need to make an investment
in yourself when becoming an independent care worker. For those
wanting to join the Better Caring community of workers, we can help
them make that transition and gain an understanding of this new
market place. It is not just about the quality of care you can provide
in the home which is very important. There are other aspects. Workers
have to be a little bit tech savvy, more customer service savvy, good
communicators and be able to market themselves.
"If the industry does not get behind
innovations like Better Caring it is just
going to be more of the same. People talk of
innovation but often little changes which is
one of the reasons why COTA Australia has
become a public supporter of our model."
Scutt says that feedback so far has
been overwhelmingly positive and they are
receiving an encouraging reception from
consumer advocacy bodies. "We see ourselves
as an industry solution for care workers and
consumers, for government and for existing
providers dealing with regulatory change."
Scutt is keen to point out that Better
Caring is not a worker directory or
recruitment service but the place to manage
your business or your care -- find clients,
manage clients, service clients, led and
driven by the care worker and the customer,
with both reaping the benefits. "I believe the
concept will take hold when people recognize
we are the facilitator and venue. Similar to
Uber, AirBnB and Freelancer, Better Caring
does not provide care services ourselves.
We are simply enabling a more effective and
efficient marketplace for those needing care.
"We are innovating at many levels in
technology, in our business model and
culturally, by putting people at the centre
of the industry. We are innovating at a
behavioural level too, garnering people from
having little responsibility to becoming self-
employed and taking full responsibility for
their clients and receiving all the benefits
from delivering exceptional care."
He says the concept addresses all the
challenges of the industry which is about
choice and control, making the cost of care
affordable and motivating valuable outcomes.
"Ultimately the core proposition is: are
consumers better off? Good quality care is
largely reliant on the attitude of the care
worker, which is buoyed by rewarding those
who provide exceptional care. Consumers
are now offered lots of choice over who
cares for them and at what price." n
Phone: 1300 73 65 73
Email: email@example.com or
Better Caring's community of care
workers launched in December 2014.
Better Caring offers an online meeting
place for people needing care to connect
directly with independent care workers.
SERVICE PROVIDERS SEE BENEFITS
Community care service providers have already started jumping onto the platform as a
source of supply for their contingency workforce, and cost effective method to respond
to clients with complex or special needs.
Vijaya, a busy professional and full-time carer of her mother, Irene. Whilst Irene
has existing services in place, Vijaya was referred to Better Caring when she needed
to find a care worker to fill in for her while she traveled, someone who suited
her mother's cultural needs. Vijaya interviewed three care workers who met her
requirements and eventually secured the services of the one she thought would better
connect with her mother.
Vijaya says: "I was able to go away on holidays knowing that my mum was being cared for by
someone we had chosen together. Our culture is very important to my mother. I was happy to find
someone that would be able to socially connect with her."
Vijaya used Better Caring to find a
care worker for her mother Irene.
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